What do RUM conversion goals track?

RUM (Real User Monitoring) conversion goals are specifically designed to track user actions that signify successful outcomes on a website or application. This means that when users complete actions that align with the business objectives—such as making a purchase, signing up for a newsletter, or completing a form—these actions are recorded as conversions.

By monitoring these user actions, businesses can gain insights into user behavior, measure the effectiveness of their user experience, and assess the success of their digital strategies in driving desired outcomes. This data is crucial for optimizing website performance and improving user experience, as well as for aligning operational efforts with business goals.

While other options, such as tracking overall website traffic or user engagement, time spent on a webpage, or the number of errors encountered by users, are important metrics for understanding user interactions and site performance, they do not directly represent the successful completion of goals that the organization aims to achieve through user interactions. Thus, they do not fulfill the specific purpose of RUM conversion goals like the tracking of successful user actions does.